Patas & Co.
Branding
Branding project for a cool group of people focused on making people’s dogs have a better life, by offering walks, training, baths and tips.
The Challenge
Patas & Co. was born to unify two successful brands with complementary services.
To have a successful merge, they decided it was best to make a brand that visually departed from both of the brands that were being merged.
The main challenge was how to create a logo and visual identity that resonated with them by being fun, professional, light and empathetic, all in perfect harmony.
They had two main concerns that needed to be addressed: How will this new look translate to social media communications and how will the storefront look like. So, after our informative kick-off meeting, the fun begun.
Type
Freelance
Roles
Design
Year
2022
Tools
Pen & paper
Photoshop
Illustrator
Patas & Co. is all about outdoors, and what better way to evoke the feeling of the outdoors than using colors of nature - the sky, the grass and the dirt, using typography in a twisting, off-track road-like manner. Everything combined meant visuals that had movement and were lively in a relaxed kind of way, complemented by colorful abstract liquid shapes to spice up the brand’s communications.
