Mafalda Esteves
Branding
Logo and visual identity for a women's health and nutrition brand.
The Challenge
Mafalda Esteves is a nutritionist with a focus on women's health and intestinal health: She and her team help women understand what is and isn't normal in regards to the body's signals. As services and visibility grew, the brand needed an identity that could stretch with it — keeping a modern, light and unmistakably feminine personality that empowers individual women.
Avoiding obvious nutrition/health visual concepts was mandatory so the guiding idea was to picture an untangling: knots loosening to let the inner glow shine through. What emerged were custom letter-shapes with a hint of caligraphic style to reinforce the personal name, a soft spark mark and a single continuous line carry that story on the page.
Type
Freelance
Roles
Strategy
Design
Year
2026
Tools
Pen & Paper
Photoshop
Illustrator
The deliverables were simple but built for day-to-day use: an email signature, a website top-of-fold mockup and a bonus water bottle design.
Alongside those, the staples of a visual identity system: the primary logo and variants, typography, a defined colour palette, supporting visual elements and the brand book that documents usage, hierarchy and applications so the identity stays consistent as the brand grows.
